Why you should all stop hating Wii
2:35 PM - April 29th, 2006
I drank the kool-aid. Now let me tell you why you should all stop hating Wii.
The beauty of Wii lies in its logo and its connection to Nintendo’s current strategy. Looking at the logo, I don’t think it’s a stretch at all to see dotted i’s as people and the use of “ii” to mean inclusion. That’s where Nintendo’s use of ii differs from other companies’ use (such as Intel’s Viiv, where ii clearly doesn’t mean anything). In fact, I like to think that Nintendo started with the ii logo first and then slapped on the W later to reinforce the idea of inclusion.
While Wii certainly doesn’t sound as cool as Revolution, Wii fits Nintendo’s current strategy much better. Wii—and the ii that it contains—is inclusive. Revolution is exclusive: you are either with us or against us. That’s not the attitude that the Nintendo of today wants to put forth. After all, Nintendo is no longer led by the iron-fisted Hiroshi Yamauchi (a man who told Bill Gates to suck it), but by the kinder, gentler Satoru Iwata. Nintendo doesn’t care if you own a PS2, XBOX, and/or XBOX360. Nintendo doesn’t care if the PS3 is at the top of your wish list. Nintendo just wants you to have fun. And that’s what Wii is all about.